AdBrite Launches Network Partnership Program

To drive increased liquidity in the marketplace, ad exchange AdBrite has launched a network partnership program, including a dozen online ad networks such as AOL's Advertising.com and CPX Interactive.

As the buying of media increasingly becomes a commodity business, AdBrite's program allows ad networks to supply ads and site inventory directly into its marketplace to encourage the matching of advertiser demand with publisher supply.

"Network partnerships make sense," explained AdBrite CEO Ignacio Fanlo, as the company is "committed to scale and efficiency."

Partners pay auction-determined prices for ads, while those bringing sites into the network participate in a revenue-sharing arrangement with AdBrite.

AdBrite is one of several ad exchanges--including Yahoo's Right Media Exchange, ContexWeb's ADSDAQ, Traffiq, and AdECN--looking to help agencies maintain a basic level of ad targeting quality and effectiveness at reduced costs.

While exchanges continue to gain traction, however, the model faces increasing competition from Google as it increases its stranglehold on automated ad sales with the acquisition of DoubleClick.

Founded in 2002, the San-Francisco-based AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures.

Today, AdBrite is one of the Web's largest ad networks, presently serving ads on nearly 1 billion pages daily across a network of some 50,000 sites. In January, its ads reached 85 million unique U.S. users, according to comScore.

 

Source: http://publications.mediapost.com/

Adbrite Publishers: Three steps to increasing revenue yield

Adbrite's has announced a three-step plan to help website owners maximize their revenue yield based on their publisher specialists experinces. The tips are easy to implement, but they've proven their worth time after time.

Did you know that locating ads "above the fold" can make all the difference? This tip given details and more on the Adbrite blog.

AdBrite AdBrite updates and tips and tricks: Drive more conversions with site-level optimization

You may already know that you can use Adbrite site-level transparency to optimize your ads on a site-by-site basis within a network campaign.

It's one of the things that makes AdBrite unique, and can help you maximize conversions at your target CPA (cost-per-action).

But, ever wonder exactly how it's done? We've collected some tips from our best and brightest at AdBrite.

Lots of ad providers talk about transparency, but AdBrite delivers a level of transparency and control that you won't find elsewhere.

Advertisers can see every site on which they've run, and how their ads performed on each of those sites. Publishers can view every ad that's run on their sites, how that ad has performed, and approve or reject individual ads.

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