Striking Keyword Gold

Key words are the key words these days, but the migration of keywords from what they were a year or two years ago, where they are, is an entirely different matter. Authors, businessmen and entrepreneurs need to know that they are keywords in their website, in their press releases and in their articles, but they do not know how often these keywords to find, or what are the best keywords to use.

If your web designer says to you: "Choose your keywords for your website" and the first thing you think are the root or "intestinal feel" keywords. These are almost always wrong. Why? Let's dig into this further and find out.

Let's say you are looking for a doctor. If you go online and search for the keyword: "Doctor" Doubtful. Probably you will then go online and search for internal medicine physician + + San Diego, which means that the search for a doctor in your specific area and for your needs. If, as a doctor, you see the "doctor" you end up with a mishmash of visitors to your site, and if you place these keywords for articles or press releases, this would not be much in the search engine field.

Keywords Why?

The long tail is really forced us to dig further into our markets than ever before. In fact, research has shown that regardless of the type of search is the conduct of someone the consumer who uses concentrated finite language is much more likely to buy, as a search for "the gut feeling" words. Let me give you an example.

Let's say you are on the lookout for a red car, you want a new car, and it is to be red. In a coincidence you think: "Hey, Lexus makes a nice trip, let me see, what will happen when I get a quick search." Plug, so that in the keywords: red + Lexus, what do you do? A stew of websites relating to everything from the Lexus, that someone is trying to sell on eBay, the guy, so in love with his car, he is a MySpace page about it.

Chances are it is not really important, because you are not interested in that, in the red car. But if you are looking for more finite terms, let's say red Lexus + + 4WD + sunroof, now we are talking about a consumer who at 95% closer to a buy, as the boys googled "red + Lexus." To find your audience in the maze of traffic, and the enormity of the news online, you'll need to get very, very concentrated.

Getting a clear, focused

And how can you concentrate? Well first, why not try to survey your customers or readers? Ask for a quick little survey and see what search terms are used in the sense if it is supported by your book, or product message (to more "buy" on this survey, give them a free, if they do).

Other ways to access keywords, search tools like Word Tracker and Overture. Both sides have a learning curve and Word Tracker has a monthly fee (but if all your data together, they offer a free trial day, the start). But caution Customer! According to AME's Keyword expert, Susan Gilbert: "If you have to http://inventory.overture.com and enter your keyword, you will receive the results of Yahoo for the search in the notion that only for the months before.

"However, these figures are not correct. (Every time someone types a keyword in Yahoo for SEO purposes, it counts as a search term). Search figures are only a part of the equation, however. You have for the evaluation of the" results "aspect (How many pages of information in this search for this term). It's finding the perfect relationship between a keyword searches, has enough low (r) competition, will tell you the best conditions keyword for your purpose. "

As you navigate through a site such as Overture, they key lies in the supply vs. demand. Ideally, you want a keyword on the search, which does not have a tonne. Take the food industry as an example, if you keep your message of a healthy diet and lifestyle, with the word "diet" in your article, press release or website keywords probably will not be much space. Why? Even in this market, with this word, but if you dig further in this market you will find that the search string: "Lose weight fast" is always a lot of searches, but only very few. If this is the case, these are the keywords you want to zero.

How do you know if your keywords are? Testing. You see very quickly if they are working or if they are too general to the point. Sometimes the only way you can find out if you test, test, test. Web 2.0 strategies are always growing, building and change. And speaking of change, you might ask, how long keywords will last. Well, that depends. According to Gilbert: "keywords could be used for months or years. There are no say, because the Web site is constantly with new locations and new information. Use keywords, which immediately, and as long as you always."

Once you finish your keywords you want to use, but not over-exploitation. I would recommend the use of keywords in the article or press release entitled, if in the first paragraph, and once in the last paragraph. This will tie in to your nice words without overusing.

The key with keywords is to understand that the emphasis more you get, the better your results. Yes, it's a lot of work, but the benefits can be enormous, and how everything on the Internet, it is growing and changing, and if you can learn, you can send your campaigns and your success!

About the Author: Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME.

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